Langbeschreibung
The book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. This book uniquely combines balanced academic research with practical applications and will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Inhaltsverzeichnis
Chapter 1: A critical review of destination marketing Chapter 2: Destination Marketing Organisations: Roles and Challenges Chapter 3: Destination marketing research Chapter 4: Marketing tourism experiences Chapter 5: Entrepreneurial marketing in tourism and hospitality: how marketing practices do not follow linear or cyclic processes Chapter 6: Destination marketing and destination image Chapter 7: Destination attachment: conceptual foundation, dimensionality, antecedents and outcomes Chapter 8: Service quality and marketing Chapter 9: Crisis Management and Marketing Chapter 10: Marketing destinations to customers from diverse generations Chapter 11: Marketing Destinations to Domestic Travelers Chapter 12: Marketing destinations through events: Research on satisfaction and loyalty in festivals Chapter 13: Senior tourism: An emerging and attractive market segment for destinations Chapter 14: Value-satisfaction-loyalty chain in tourism: a case study from the hotel sector Chapter 15: Destination Brand Potency: A Proposition Framework Chapter 16: Communication strategies for building a strong destination brand Chapter 17: Brand personality and destination marketing Chapter 18: Gastronomy tourism as a marketing strategy for place branding Chapter 1: Understanding Destination Branding Strategies for Hospitality and Tourism Engagement in an Intelligent Rural Community Chapter 20: A critical review of tourists' behaviour Chapter 21: Destination decision making and selection process Chapter 22: A critical review of consumer trends in tourism and destination marketing Chapter 23: Online Travel Information and Searching Behavior Chapter 24: Revisiting Destination Loyalty: An Examination of Its Antecedents Chapter 25: Role of Tourist Emotions and its Impact on Destination Marketing Chapter 26: Holiday or no holiday! How much power children have over their parent by choosing traveling pattern and preferred travel destination? An explorative study in Medan, Indonesia Chapter 27: Personal values, quality of the tourism experience and destination attributes: The case of Chinese tourists in Egypt Chapter 28: corporate social responsibilty and sustainability in tourism Chapter 29: Consumers' Environmental Attitudes and Tourism Marketing Chapter 30: A review on green experiential quality, green farm image, green equity, green experiential satisfaction and green behavioral intentions: The case of Green World Ecological Farm Chapter 31: Innovations in destination marketing Chapter 32: Innovation in product/service development and delivery Chapter 33: Sharing economy and destination marketing Chapter 34: Innovative Approach to Destination Marketing Chapter 35: Impact of Internet and Technology on Tourist Behavior Chapter 36: Consumer empowerment in the hospitality industry Chapter 37: Evolving Destination and Business Relationships in Online Distribution Channels: Disintermediation and Re-intermediation Chapter 38: How to successfully handle online hotel reviews: practical recommendations Chapter 39: Destination Marketing: Approaches to Improve Productivity in An Era of Technology Disruption