Mapping the Journey

This text presents case studies from around the world based on personal interviews with organizational leaders and focusing on their journeys towards sustainability. Its aim is to provide visions of a more sustainable future, and to shed light on the management processes they employed.

Case 1: Volvo. Strategic action toward sustainable mobility for society Case 2: AssiDoman. Foresters integrating dual goals of economy and environment Case 3: Patagonia. First ascents: finding the way toward quality of life and work Case 4: Interface Flooring Systems. Driving industrial standards higher Case 5: Sony. Operationalising the slogan 'Entertaining the world: caring for the environment' Case 6: ASG. Trailblazing toward sustainable logistics and transport Case 7: SC Johnson. Eco-efficiency and beyond Case 8: DaimlerChrysler. Redefining cost Case 9: Center for Technology Assessment. Pursuing regional approaches to qualitative growth and sustainability Case 10: Henkel. Traditional values and ecological leadership Case 11: SJ Rail. Turnaround to sustainable transport for the 21st century Case 12: TransAlta. New terrain: reducing greenhouse gas emissions Case 13: The Netherlands National Environmental Policy Plan. Developing sustainable industrial strategy Case 14: Suncor. Taking stakeholder relations to a new level