Fashion Design: The Complete Guide

From the first sketch to handling a prototype, Fashion Design: The Complete Guide is an all-inclusive overview of the entire design process. This second edition begins with an exploration of fashion in the context of different histories and cultural moments, before fashion designer, and educator John Hopkins walks you through fashion drawing, colour, fibres, research methods, and studio must-knows such as pattern making, draping and fitting. You'll also learn how to develop your portfolio and practice as a professional designer. Each of the six chapters ends with activities to help you hone your skills.Interviewees include Stefan Siegel (founder and CEO of Not Just A Label), Maggie Norris (Founder of Maggie Norris Couture and former designer at Ralph Lauren), Samson Soboye (Creative Director and Founder of Soboye Boutique) and Jessica Bird (a fashion illustrator, whose clients include Vivienne Westwood and matchesfashion.com). With discussion of the evolving role of social media and the practicalities of incorporating sustainability at the centre of the design process this is an essential text for any aspiring fashion designer.

Introduction1. Fashion in contextUnderstanding fashionFashion as changeGender and the bodyFashion Histories Orientalism Fashion and modernityPost-modern fashionSupply chain and sustainability Fashion capitalsFashion IdentitiesFashion as communication Q&A Samson SoboyeDiscussion questions, Activities, Further reading2. Visual language of fashionUnderstanding the fashion FigureDrawing media for fashionTechnical DrawingsCAD for fashionFashion IllustrationQ&A Jessica BirdDiscussion questions, activities, further reading3. Colour and FabricsColour in context Colour theoryColour palettesFashion and material culture FibresFashion fabricsDesigning for fabricsSustainable futures Q&A Andrew Bell Discussion questions, Activities, Further reading4. Research and designResearch for fashion designCreativity and fashion design Object and image analysis in fashion designResearch processSources of research and inspiration Working with sketchbooks Q&A Aurelie FontanDiscussion questions, Activities, Further reading5. Concept to Prototype The fashion studioSizing and measurementsPattern makingDrapingSewingThe toileFittings and finishesThe prototype sampleQ&A Maggie NorrisDiscussion questions, activities, further reading6. Portfolio and professional practiceProfessional contextsFashion design and technologyFashion design portfolioPersonal promotionJob roles and career pathsFashion design futuresQ&A Stefan Siegel, Not Just A LabelDiscussion questions, Activities, Further readingConclusionAppendixIndexAcknowledgementsCredits