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Managing Technology Entrepreneurship and Innovation
Langbeschreibung
This is the first comprehensive, rigorous and accessible textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Written by an author team with a wealth of experience teaching students how to turn their technological ideas into a business venture and develop their entrepreneurial skills.
Inhaltsverzeichnis
Part I: Creating the Venture 1. How Entrepreneurship and Technological Innovation are Bound Together 2. Visioning the Future for a New Venture 3. Inventive Problem Solving and Brainstorming 4. Framing the Technological Opportunity Part II: Developing the Venture 5. Developing a Business Model 6. Innovation Systems- CIM 7. Academic Spin-outs 8. Lead Users for Market Entry Part III: Managing the Entrepreneurial Firm 9. What Pattern of Development and Diffusion can Entrepreneurs Expect 10. Entrepreneurship in Context 11. Developing New Products in the New Venture 12. Expectations of Entrepreneurs and Patterns of Growth
Paul Trott is Professor of Innovation Management at the University of Portsmouth, UK.
ISBN-13:
9781317498193
Veröffentl:
2015
Seiten:
274
Autor:
Paul Trott
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
82,49 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.