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Markets and the Arts of Attachment
Langbeschreibung
Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.
Inhaltsverzeichnis
Introduction: Markets and the Arts of Attachment, (Liz McFall, Franck Cochoy, Joe Deville)
Franck Cochoy is Professor of Sociology at the University of Toulouse Jean Jaurès and a member of CERTOP-CNRS, France. He works in the field of economic sociology, with a focus on the human and technical mediations that frame the relationship between supply and demand. He has conducted several projects and case studies on such topics as the role of marketing, packaging, self-service, trade press, and so on. He recently published The Limits of Performativity: Politics of the Modern Economy with Liz McFall and Martin Giraudeau (eds.) (Routledge, 2014), On the Origins of Self-Service (Routledge, 2015) and On Curiosity, the Art of Market Seduction (Mattering Press, 2016).
ISBN-13:
9781317445975
Veröffentl:
2017
Seiten:
210
Autor:
Franck Cochoy
Serie:
CRESC
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
52,99 €*
Lieferzeit: Sofort lieferbar
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