Bücher online kaufen
|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Darwin’s Medicine
How Business Models in the Life Sciences Industry are Evolving
Langbeschreibung
Darwin's Medicine is the sequel to Brian D. Smith's influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin's Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice.
Inhaltsverzeichnis
Part 1: The Future of Pharma - Reprise
Professor Brian D. Smith began his career as a research chemist in a pharmaceutical R&D lab and then spent 20 years in technical and marketing roles before becoming an academic, author and adviser. Working at The University of Hertfordshire and SDA Bocconi, two of Europe's leading business schools, his research focuses on strategy creation and implementation in pharmaceutical and medical technology markets. Brian also runs a specialist consultancy that advises many of the world's largest companies in this sector. He is editor of the Journal of Medical Marketing, has written and co-written three major books, including The Future of Pharma (Gower, 2011), and published many practitioner articles - all of which can be seen at pragmedic.com.
ISBN-13:
9781317154723
Veröffentl:
2016
Seiten:
296
Autor:
Brian D. Smith
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
144,99 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.