Langbeschreibung
Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context.
Inhaltsverzeichnis
Chapter 1 The Essence of Strategy; Chapter 2 Strategic Positioning and Sustaining a Market Presence; Chapter 3 The Essence of Competitive Strategies; Chapter 4 The External Environment; Chapter 5 The Internal Environment; Chapter 6 Setting Corporate Direction; Chapter 7 Establishing a Strategy; Chapter 8 Aviation Strategy Implementation; Chapter 9 Managing Strategy Execution through Tracking, Support Systems and Controls;