Langbeschreibung
The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and wealthy individuals; and on the other by the alternate sources of commercial value - innovative therapies; super-efficient processes, supply chains and operations; and closer customer relations and increasingly tailored health services.
Inhaltsverzeichnis
Contents: Foreword, Andreas Fibig; Foreword, G. Steven Burrill; Part I A Stalling Industry: Whither pharma? The world's most important industry at a fork in the road; Universal acid: a way to understand the complex, adaptive pharmaceutical industry. Part II A Co-Evolving Industry: An evolving social environment; An evolving technological environment; The evolution of the pharmaceutical industry; The speciation of pharma: the new business models that will transform the industry. Part III A Changed Industry: Sex, forced moves and good tricks: what new capabilities will be needed to survive and thrive in the future of pharma?; Flat, focused tribes: organizational structures in the future of pharma; Gales of creative destruction: the turmoil ahead of the pharmaceutical industry. Epilogue: unanswered questions and speculative answers; Appendices; Index.