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Marketing Research
Applied Insight
Langbeschreibung
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research.Understand theory and application of marketing research in a European contextMarketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students and an instructor's manual including key discussion points.This book supports both qualitative and quantitative research methods through:
Inhaltsverzeichnis
1. Introduction to marketing research and insight
Dr Daniel Nunan is Reader and Head of Department at the University of Portsmouth. Previously, he taught at Birkbeck, University of London and Henley Business School, University of Reading. Prior to his academic career, Daniel held senior roles in the financial services and technology sectors.
ISBN-13:
9781292308760
Veröffentl:
2020
Seiten:
976
Autor:
Dan Nunan
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
6 - ePub Watermark
Sprache:
Englisch
59,49 €*
Lieferzeit: Sofort lieferbar
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