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Marketing Management
A Relationship Approach
Langbeschreibung
. Focus on how to create customer value by the use of new technologies, such as Artificial Intelligence (AI), Gamification, 3-D Printing, Internet-of-Things (IoT), Influencer Marketing, Omni-channel distribution and Blockchain technology
Inhaltsverzeichnis
Part I Assessing the competitiveness of the firm (internal)
Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson books include - among others - Global Marketing, Seventh Edition, published in 2017.
ISBN-13:
9781292301426
Veröffentl:
2019
Seiten:
1
Autor:
Svend Hollensen
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
6 - ePub Watermark
Sprache:
Englisch
59,49 €*
Lieferzeit: Sofort lieferbar
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