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Principles of Marketing
Langbeschreibung
Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help students understand how to create value and build customer relationships.
Inhaltsverzeichnis
Preface
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
ISBN-13:
9781292269566
Veröffentl:
2019
Erscheinungsdatum:
14.11.2019
Seiten:
689
Autor:
Phil T. Kotler
Gewicht:
1576 g
Format:
271x212x29 mm
Sprache:
Englisch