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Global Marketing, Global Edition
Langbeschreibung
For nearly twenty years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.
Inhaltsverzeichnis
Part I: The decision whether to internationalize
Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.
ISBN-13:
9781292251837
Veröffentl:
2019
Seiten:
808
Autor:
Svend Hollensen
Serie:
Pearson Education
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
59,49 €*
Lieferzeit: Sofort lieferbar
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