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Media Management
A Casebook Approach
Langbeschreibung
Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today's media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.
Inhaltsverzeichnis
Preface
C. Ann Hollifield is Thomas C. Dowden Professor of Media Research at the University of Georgia.
ISBN-13:
9781138901025
Veröffentl:
2015
Erscheinungsdatum:
22.08.2015
Seiten:
416
Autor:
Ann Hollifield
Gewicht:
585 g
Format:
229x152x23 mm
Sprache:
Englisch
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