Langbeschreibung
This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business.
Hauptbeschreibung
A look at successful African American female entrepreneurs, one of the fastest growing categories of entrepreneurs in the US, and their stories, insights, and guidance
Inhaltsverzeichnis
PrefaceAcknowledgementsIntroduction1. The Growing Impact of African-American Women-Owned Businesses2. You Want to Do What? Turning Your Idea Into Your Business3. I Think I Love You: Branding Your Passion and Understanding Your Unique Value Proposition4. Who Do I Run to? Finding a Mentor and Building Mentor Relationships5. Adding Value: Building Mutually Beneficial Strategic Partnerships6. Your Network Is Your Net Worth: Building Your Relationship Currency7. Where's the Money? Solutions to Fund Your Business and Business Development8. Making You a Priority: Leveraging Internal Strengths9. Keeping It Moving: Developing a Resilient Mindset10. Faster, Smarter, Harder: Taking Your Business to the Next Level11. Coding for the Future: New Frontiers for African-American Women in Technology12. Why Should Guys Have All the Fun?: Entrepreneurial Opportunities in Non-Traditional Industries13. Intrapreneurship: Adding Entrepreneurial Valueand Innovation Within a Corporation14. Make Being a Woman-Owned Business Work for You: Resources on Programs, Agencies, and Organizations That Support Women-Owned Businesses15. Conclusion16. About the Authors17. References18. Index