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Marketing Issues in Western Europe
Changes and Developments
Langbeschreibung
Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the pressing concerns are and what unique strategies work for business in various sectors. Chapters are richly referenced, and several include tables and charts to clearly illustrate data.
Inhaltsverzeichnis
Marketing in Western Europe: A Monolith or a Multidimensional Market? (Erdener Kaynak and Frédéric Jallat)
Erdener Kaynak, Frederic Jallat
ISBN-13:
9781136437526
Veröffentl:
2012
Seiten:
192
Autor:
Erdener Kaynak
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
34,99 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.