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Consumer Behavior in Travel and Tourism
Langbeschreibung
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.
Inhaltsverzeichnis
Contents
Kaye Sung Chon, Abraham Pizam, Yoel Mansfield
ISBN-13:
9781136382710
Veröffentl:
2012
Seiten:
556
Autor:
Kaye Sung Chon
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
71,99 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.