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Marketing Logistics
Langbeschreibung
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Inhaltsverzeichnis
Chapter 1 The new market place; Chapter 2 Building customer relationships; Chapter 3 Creating customer value; Chapter 4 Time-based competition; Chapter 5 Demand-driven supply chains; Chapter 6 Managing marketing logistics; Chapter 7 Serving the global customer;
Martin Christopher, Helen Peck
ISBN-13:
9781136379741
Veröffentl:
2012
Seiten:
168
Autor:
Martin Christopher
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
63,99 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.