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The Multichannel Challenge
Langbeschreibung
Based on work from the Cranfield Customer Management Forum, this is an essential practical guide for senior management in key areas like marketing, sales, customer services, and strategy.
Inhaltsverzeichnis
Part 1 The case for multichannel; Chapter 1 The importance of channels; Chapter 2 Making multichannel a source of competitive advantage; Chapter 3 Multichannel diagnostic; Part 2 Developing multichannel strategy; Chapter 4 Defining the right channel combinations to offer; Chapter 5 Integrating the multichannel proposition; Chapter 6 Building the case for change; Part 3 Making multichannel work in practice; Chapter 7 Organising for successful change; Chapter 8 Tracking and measuring effectiveness; Chapter 9 Encouraging customers to use channels effectively;
Hugh Wilson, Rod Street, Lindsay Bruce
ISBN-13:
9781136356711
Veröffentl:
2008
Seiten:
240
Autor:
Hugh Wilson
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
64,49 €*
Lieferzeit: Sofort lieferbar
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