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The Zeronauts
Breaking the Sustainability Barrier
Langbeschreibung
A world of 9 billion people by mid-century will demand fundamental changes in our mindsets, behaviors, cultures, and overarching paradigm. Just as our species broke the Sound Barrier during the 1940s and 1950s, a new breed of innovator, entrepreneur, and investor is lining up to break the Sustainability Barrier. In this book, John Elkington introduces the Zeronauts - a new breed of innovator, determined to drive problems such as carbon, waste, toxics, and poverty to zero - as well as creating the first Zeronaut Roll of Honor, spotlighting 50 pioneers in the field of zero. Zeronauts are innovating in an astonishing range of areas, tackling hugely diverse economic, social, environmental, and governance challenges. To give a sense of progress to date, we zero in on five key challenges (the 5Ps): population growth, pandemics, poverty, pollution, and proliferation.
Inhaltsverzeichnis
Part 1: Zero, The New Black 1. Breaking the Sustainability Barrier 2. Houston, We Have A(nother) Problem 3. Enter the Zeronauts Part 2: Cracking the 1 - Earth Code 4. Turbulent Teens: Our Detox Decade Part 3: Breaking Through 5. The Race to Zero. 6. Zeronautics 101 7. It's the System That's Stupid Part 4: Beyond Zero 8. Ambassadors from the Future
John Elkington is a world authority on corporate responsibility and sustainable development. He is currently the Founding Partner & Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements. He is also co-founder of SustainAbility (1987, where he is a non-executive member of the Board) and of Environmental Data Services (ENDS, 1978).
ISBN-13:
9781136326899
Veröffentl:
2012
Seiten:
304
Autor:
John Elkington
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
27,99 €*
Lieferzeit: Sofort lieferbar
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