Langbeschreibung
This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or Should exhibit) when they make selections among alternatives and how these properties lead to numerical reprentations of those preferences.
Inhaltsverzeichnis
Contents: Preface. Introduction. Basic Assumptions. Binary Gambles of Gains. Joint Receipt of Gains. General Gambles of Gains. Additive Utility Over Mixed Consequences. Additive Value Over Mixed Consequences. Concluding Comments. Appendices: Summary of Notations. Basic Behavioral Assumptions. PEST Procedure. Additive Conjoint Measurement. Major Definitions.