Langbeschreibung
This volume applies a cultural studies analysis to the practice of public relations. It is intended for students and scholars in public relations, cultural studies, and related areas.
Inhaltsverzeichnis
Contents: Preface. Why Deconstruct? Cultural Studies Approach. Alcohol as Medicine. Representation of Woman. Selling the Internet. Garden According to Martha Stewart. A Community Relations Campaign. The Language of Mental Illness. The Ideology of an AIDS Prevention Campaign. The Monet Exhibit. Olympic Gold.