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Marketing Issues in Pacific Area Tourism
Langbeschreibung
Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets.
Inhaltsverzeichnis
Contents Introduction
John C. Crotts, Chris A. Ryan
ISBN-13:
9781135405861
Veröffentl:
2014
Seiten:
128
Autor:
Kaye Sung Chon
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
19,99 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.