Campaigning for President 2012

The focus of this book is political management: the tactics, strategy, and techniques used by the campaigns and outside interests trying to influence the presidential campaign of 2012. Combining perspectives from applied politics and political science, the book is written by individuals with broad experience in presidential politics and campaigning.

1. The Election of 2012 (Dennis W. Johnson); Part 1: The Primaries; 2. The Challenges Facing Obama (David R. Rehr); 3. The Republican Primary Season: Strategic Positioning in the GOP Field (Michael Burton); Part 2: Money, Communication, and Issues; 4. The Money Race: A New Era of Unlimited Funding? (Anthony Corrado); 5. Advances in Campaign Technology (Julie Germany); 6. Political Advertising: When More Meant Less (Evan Tracey); 7. The Issues (Charles B. Cushman); 8. Jobs and the Economy: Campaign Rhetoric and Reality (Henry Sun and Dennis Johnson); Part 3: The General Election; 9. Obama Campaigns for Re-election (Tad Devine); 10. Outside Voices: Super PACs, Parties and Other Non-Candidate Actors (Stephen K. Medvic); 11. Romney for President: The Last 20th Century Campaign (Tom Edmonds); 12. Democratic Strategy and Tactics During the General Election (Matthew Streb); 13. Twelve for 2012: Consequential Choices by the Obama and Romney Presidential Campaigns (Michael Cornfield); Appendices: A. Timeline of the 2012 Presidential Campaign; B. The Presidential and Vice Presidential Candidates; C. Campaign Organizations and Consultants; D. Primary and Caucus Results; E. General Election Results; F. Campaign Spending; G. Selected Campaign Advertisement Scripts; H. Remembering the 2012 Presidential Election