The Americanisation of European Business

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries and regions in the 1950s and 1960s.

Chapter 1 THE MARSHALL PLAN AND THE TRANSFER OF US MANAGEMENT MODELS TO EUROPE, Ove Bjarnar, Matthias Kipping; Chapter 2 FROM BUSINESS REFORM PROGRAMME TO PRODUCTION DRIVE, Jacqueline McGlade; Part 1 TRANSFER MECHANISMS AND CHANNELS; Chapter 3 THE EUROPEAN PRODUCTIVITY AGENCY, Bent Boel; Chapter 4 'OPERATION IMPACT', Matthias Kipping; Chapter 5 US-OWNED MANUFACTURING AFFILIATES AND THE TRANSFER OF MANAGERIAL TECHNIQUES, John H. Dunning; Chapter 6 THE REGIONAL DISSEMINATION OF AMERICAN PRODUCTIVITY MODELS IN NORWAY IN THE 1950s AND 1960s, Rolv Petter Amdam, Ove Bjarnar; Part 2 THE TRANSFER PROCESS; Chapter 7 AMERICANISATION BEYOND THE MASS PRODUCTION PARADIGM, Jim Tomlinson, Nick Tiratsoo; Chapter 8 AMERICANISATION AND THE 'SWEDISH MODEL' OF INDUSTRIAL RELATIONS, Henrik Glimstedt; Chapter 9 THE LIMITS OF AMERICANISATION AND THE EMERGENCE OF AN ALTERNATIVE MODEL, David W Ellwood; Part 3 THE TRANSLATION AND TRANSFORMATION; Chapter 10 AN AMERICANISED COMPANY IN GERMANY, Christian Kleinschmidt; Chapter 11 SELECTIVE ADAPTATION OF AMERICAN MANAGEMENT MODELS, CailluetLudovic; Chapter 12 LEARNING FROM AMERICA, Ruggero Ranieri; INDEX;