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China’s New Consumers
Social Development and Domestic Demand
Langbeschreibung
Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers.
Inhaltsverzeichnis
Preface: 'The China Story' 1. Introduction: Highlighting Demand in Development Part 1: Narrating Demand: A Consumer Revolution 2. Increasing Demand: Spending and Shopping 3. Weakening Demand: Saving and Segmenting Part 2: Segmenting Demand: The Wealth Pyramid 4. Elite Lifestyles: The Good Life and Yupward Mobility 5. An Urban Conundrum: Impoverished Workers 6. A Rural Impasse: Fragile Livelihoods Part 3: Profiling Demand: The Demographic Pyramid 7. Children First: The Indulgence Factor 8. Chasing Youthful Dreams: Aspirations and Alienation 9. The Greying Generations: Shifting Needs Part 4: Present Trends: Future Demand 10. Consumer Confidence: Stability and Security? 11. Developing Demand: From Trickle to Transition
Elisabeth Croll is Professor of Chinese Anthropology at the School of Oriental and African Studies, University of London. For the past thirty years, she has undertaken field studies and written widely on social development issues in contemporary China.
ISBN-13:
9781134220540
Veröffentl:
2006
Seiten:
384
Autor:
Elisabeth Croll
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
49,99 €*
Lieferzeit: Sofort lieferbar
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