Marketing and the Common Good

Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.

Part I: Introduction 1. The Common Good: The Enduring Effort to Re-Center Marketing 2. A Larger View of Marketing: Marketing's Contributions to Society Part II: Societal Aspects of Marketing and Consumption 3. Slouching toward Utopia: When Marketing is Society 4. The Case for Clarity 5. How Marketing Serves the Common Good 6. Social Issues in Marketing Part III: Catholic Social Thought Issues in Marketing 7. Caritas in Veritate: Updating Catholic Social Teaching for Responsible Marketing Strategy 8. A Commentary on Catholic Social Teaching and 'Wanting the Right Things' Part IV: Sustainability Issues in Marketing 9. Consumption in the Un-Commons: The Case for Re-Claiming the Commons as Unique Markets 10. Marketing's Contributions to a Sustainable Society 11. Creative Destruction and Destructive Creations: Environmental Ethics and Planned Obsolescence Part V: Public Policy Issues in Marketing 12. Childhood Obesity: Marketing to Kids 13. Firearms and the Common Good: A Meaningful Discussion about Solutions 14. Notre Dame and the Federal Trade Commission Part VI: Ethical Issues in Marketing 15. From Twins to Strangers: Considerations of Paired Kidney Donation across Gift and Market Economies 16. Ethics in Selling: A Case Oriented, Stakeholder-Focused Approach 17. Discerning Ethical Challenges for Marketing in China Part VII: Conclusion 18. Can we get there from here?: Charting the Contours of the Common Good 19. Afterword