Transformed

PRAISE FOR TRANSFORMED

Part I Introduction 1Chapter 1 Who Is This Book For? 3Chapter 2 What Is a Product Operating Model? 6What Is a Product? 8Chapter 3 Why Transform? 10Chapter 4 A Typical Transformation 13Chapter 5 The Role of the CEO 18Chapter 6 A Guide to TRANSFORMED 21Tough Love for Product Leaders 23Part II Transformation Defined 25Chapter 7 Changing How You Build 31A Note About Agile and Agile Coaches 33Chapter 8 Changing How You Solve Problems 35Outcome- Based Roadmaps 41Chapter 9 Changing How You Decide Which Problems to Solve 42The One Right Way? 47Part III Product Model Competencies 49Chapter 10 Product Managers 55Direct Access 58What About Domain Expertise? 61Chapter 11 Product Designers 63Chapter 12 Tech Leads 66Chapter 13 Product Leaders 69Product Ops 75The Impact of AI on Product Teams 77Chapter 14 Innovation Story: Almosafer 78Part IV Product Model Concepts 83Chapter 15 Product Teams 87Principle: Empowered with Problems to Solve 87Product Leaders and Empowered Teams 89Principle: Outcomes over Output 89Principle: Sense of Ownership 90Principle: Collaboration 91Chapter 16 Product Strategy 94Principle: Focus 94The Power of an Inspiring Product Vision 95Principle: Powered by Insights 96Principle: Transparency 97Principle: Placing Bets 98Chapter 17 Product Discovery 99Principle: Minimize Waste 99Principle: Assess Product Risks 100Assessing Ethical Risk 101Principle: Embrace Rapid Experimentation 101Principle: Test Ideas Responsibly 103Chapter 18 Product Delivery 104Principle: Small, Frequent, Uncoupled Releases 105High-Integrity Commitments 108Principle: Instrumentation 109Principle: Monitoring 110Principle: Deployment Infrastructure 110Managing Technical Debt 112Chapter 19 Product Culture 114Principle: Principles over Process 115Continuous Process Improvement 116Principle: Trust over Control 116Principle: Innovation over Predictability 117From Projects to Products 117Principle: Learning over Failure 120Chapter 20 Innovation Story: Carmax 121Part V Transformation Story: Trainline 127Part VI the Product Model in Action 139Chapter 21 Partnering with Customers 141Chapter 22 Partnering with Sales 147Chapter 23 Partnering with Product Marketing 150Chapter 24 Partnering with Finance 155Chapter 25 Partnering with Stakeholders 159Chapter 26 Partnering with Executives 163Chapter 27 Innovation Story: Gympass 168Part VII Transformation Story: Datasite 173Part VIII Transformation Techniques 185Chapter 28 Transformation Outcome 187Chapter 29 Transformation Assessment 189Innovation Theatre 201Chapter 30 Transformation Tactics-- Competencies 203Chapter 31 Transformation Tactics-- Concepts 209Chapter 32 Transformation Tactics-- Adoption 221Chapter 33 Transformation Evangelism 227Transformation Setbacks 230Chapter 34 Transformation Help 232Product Coach: Gabrielle Bufrem 238Product Coach: Hope Gurion 240Product Coach: Margaret Hollendoner 242Product Coach: Stacey Langer 245Product Coach: Dr. Marily Nika 247Product Coach: Phyl Terry 249Product Coach: Petra Wille 251Chapter 35 Innovation Story: Datasite 253Part IX Transformation Story: Adobe 257Part X Overcoming Objections 271Chapter 36 Objections from Customers 273Chapter 37 Objections from Sales 278Chapter 38 Objections from the CEO and Board 283Chapter 39 Objections from Line of Business 288Chapter 40 Objections from Customer Success 293Chapter 41 Objections from Marketing 296Chapter 42 Objections from Finance 299Chapter 43 Objections from HR/People Ops 304Chapter 44 Objections from the CIO 307Chapter 45 Objections from the PMO 309Chapter 46 Objections from Inside Product 312Chapter 47 Innovation Story: Kaiser Permanente 322Part XI Conclusion 327Chapter 48 Keys to Successful Transformation 329But What Can I Do? 334Chapter 49 Innovation Story: Trainline 336Learning More 341Acknowledgments 343About the Authors 345