SEO For Dummies

Up relevance scores, improve page speed, optimize voice search questions, and more!Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.* Develop a search strategy and use new SERP features* Maximize the effects of personalized search* Analyze results with improved analytics tools* Optimize voice search strategiesThere's no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.

Introduction 1Part 1: Getting Started with SEO 5Chapter 1: Surveying the Search Engine Landscape 7Chapter 2: Search Results, Deconstructed 21Chapter 3: Your One-Hour, Search Engine-Friendly Website Makeover 33Chapter 4: Beating the Competition: Planning a Powerful Search Engine Strategy 53Chapter 5: Making Your Site Useful and Visible 73Part 2: Building Search Engine-Friendly Sites 89Chapter 6: Picking Powerful Keywords 91Chapter 7: Creating Pages That Search Engines Love 111Chapter 8: Designing for Speed 143Chapter 9: Designing for Mobile 153Chapter 10: Using Structured Data Markup 161Chapter 11: Avoiding Things That Search Engines Hate 173Chapter 12: Dirty Deeds, Done Dirt Cheap 195Chapter 13: Bulking Up Your Site: Competing with Content 213Chapter 14: Finding Traffic Through Local Search Marketing 239Part 3: Adding Your Site to the Indexes and Directories 267Chapter 15: Getting Your Pages into the Search Engines 269Chapter 16: Submitting to the Directories 285Chapter 17: Product Search: Remember the Shopping Directories and Retailers 295Part 4: After You've Submitted Your Site 319Chapter 18: Using Link Popularity to Boost Your Position 321Chapter 19: Finding Sites to Link to Yours 347Chapter 20: Even More Great Places to Get Links 371Chapter 21: Social Networking -- Driven by Drivel 385Chapter 22: Video and Images: Putting Your Best Face Forward 393Chapter 23: Beyond the Basics 403Chapter 24: When Google Bites Back: A Guide to Catastrophe 415Part 5: The Part of Tens 435Chapter 25: Ten-Plus Myths and Mistakes 437Chapter 26: Ten-Plus Ways to Stay Updated 445Chapter 27: Ten-Plus Useful Things to Know 451Index 465