Setting Profitable Prices

Time-tested strategies for making the best possible pricingdecisions and gaining an unbeatable competitive advantagePricing is one of the most important--anddifficult--marketing problems companies face when launchingnew products. Unfortunately, the research that goes into makingoptimal pricing decisions is a very time-consumingprocess--unless, that is, you can afford to pay a consultantor outside agency to do it for you. But if you're like most small-to medium-sized business owners and managers, time and money aretwo things you absolutely don't have to spare. Problem solved:Written by a nationally recognized pricing expert, this book armsyou with proven strategies for guaranteeing that you'll never againleave money on the table when determining prices. And you'll spendthe least possible time setting your more profitable prices.* Packed with valuable worksheets and other valuable tools tohelp guide your research and your pricing decision-making* A goldmine of expert tips for pricing in any specialty market,it offers a highly effective way to market your company's productmore effectively and profitably* Shows you how to avoid making your competitors' pricingmistakes and gain a powerful competitive edge in the process* The author uses examples drawn from her years of consultingwork with companies large and small, including Food Network,American Express Publishing, and Playboy