Langbeschreibung
"The average life expectancy at "birth" of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years.Firms are born, they grow, then they struggle to keep up with changing markets. Slow adapters often become big losers, fall by the wayside, and die. Serial Innovators studies the factors affecting the aging of firms, particularly those that slow down their ability to adapt to changes in the marketplace. The book reviews recent findings in relevant academic fields--behavioral economics, psychology, neuroscience, organizational science, network theory, anthropology, sociology, and strategy--to understand how firms, as they grow, develop rigidities that prevent change.It develops a model of organization that is adaptive, innovative, and can create significant value for its stakeholders for long periods of time".
Inhaltsverzeichnis
Foreword ixPrologue xiIntroduction xiiiPART I THE EPHEMERAL NATURE OF FIRMSCHAPTER 1 Meet Carl Berger 3CHAPTER 2 Corporate Life Cycle 11PART II INDIVIDUAL RIGIDITIESCHAPTER 3 To Err Is Human 25CHAPTER 4 The Greatest of All Time 39CHAPTER 5 Rewiring Brains 55PART III ORGANIZATIONAL RIGIDITIESCHAPTER 6 Long Live Bureaucracy! 75CHAPTER 7 In Brain We Trust 97CHAPTER 8 What We Value 111CHAPTER 9 What Not to Pay For 121CHAPTER 10 Fast Learners 131PART IV SERIAL INNOVATORSCHAPTER 11 The Secrets of Serial Innovators 139CHAPTER 12 Beyond Business: The Medici, Oxford, and the Catholic Church 155CHAPTER 13 Legacy through Leadership 161Afterword 167Appendix A: Analysis of the Top 50 U.S. Firms of 1960 171Appendix B: Corporate Aging and Survival 177Appendix C: Key Questions for Transforming Your Firm 181References 187Acknowledgments 193About the Author 195Index 197