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Crafting Strategy
Langbeschreibung
This book presents a theoretically informed approach to creative strategizing based on building metaphorical structures that represent organizations.
Inhaltsverzeichnis
List of figures; List of tables; Acknowledgements; Preface; Vignette A. BASF; 1. Strategizing out of the box; Vignette B. UNICEF; 2. Metaphor and embodied realism; 3. Analyzing embodied metaphors as an interpretive, hermeneutic endeavour; Vignette C. Voltigo (Fribourg); 4. Crafting strategy as a practice of embodied recursive enactment; 5. Play, analogical reasoning and dialogue in the crafting of strategy; Vignette D. Hephata; 6. Understanding organizations through embodied metaphors; 7. Sensemaking through embodied metaphors in organization development; Vignette E. Privatbank; 8. Strategy as a crafting practice; Vignette F. Worldvision New Zealand; 9. The process of strategizing through crafting embodied metaphors; Glossary; Index.
ISBN-13:
9781107411692
Veröffentl:
2012
Erscheinungsdatum:
07.08.2012
Seiten:
260
Autor:
Loizos Heracleous
Gewicht:
382 g
Format:
229x152x14 mm
Sprache:
Englisch
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