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eMarketing
Digital Marketing Strategy
Langbeschreibung
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.
Inhaltsverzeichnis
Part I Digital Marketing in Context
Raymond D. Frost is Professor of Analytics Information Systems at Ohio University, USA. He has published scholarly papers in the fields of information systems and marketing.
ISBN-13:
9781032161495
Veröffentl:
2022
Erscheinungsdatum:
15.11.2022
Seiten:
442
Autor:
Raymond Frost
Gewicht:
767 g
Format:
254x178x23 mm
Sprache:
Englisch
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