Contemporary Advances in Food Tourism Management and Marketing

This comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field.

0. Introduction Part 1 - Setting the Stage. 1. Cuisine: A Manifestation of Culture 2. The Role of Creators, Makers & Other Entrepreneurs 3. Challenging Consumer Culinary Expectations 4. Challenging Consumer Culinary Expectations Part 2 - From Home to Media 5. Food as High Touch: on Gastronomy, Commensality, Heritage, Travel, and Tourism 6. Food as High Tech 7. The Influence of Media on Food Travel 8. The Role of Digital Marketing in the Future of Food Tourism Part 3 - Important Old and New Influences 9. Sustainability Issues at the Local Level 10. Responsibility & Sustainability: Everything Has Changed 11. Culinary Culture, Co-creation & the Sharing Economy 12. Health & Safety Issues in Food & Beverage Tourism Part 4: Looking Towards the Future 13. The Changing Face of Gourmet Tourism 14. Elevating Gastrodiplomacy's Role in Marketing Identity. Can a Nation's Food be a Brand? 15. The Double-Edged Role of Cuisine in both Research and Practice 16. What's in Store for Food & Beverage Tourism in the Coming 10 Years? Conclusion.