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eMarketing
Digital Marketing Strategy
Langbeschreibung
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.
Inhaltsverzeichnis
Part I Digital Marketing in Context
Raymond D. Frost is Professor of Analytics Information Systems at Ohio University, USA. He has published scholarly papers in the fields of information systems and marketing.
ISBN-13:
9781000736229
Veröffentl:
2022
Seiten:
442
Autor:
Raymond Frost
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
219,99 €*
Lieferzeit: Sofort lieferbar
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