Langbeschreibung
This book uses more than 50 different approaches/concepts, which leads the reader in a very simple method for understanding, establishing, and effectively using an innovative system to provide a significant marketing advantage. Previous books have focused on what to do -- this book focuses on how to do it.
Inhaltsverzeichnis
Chapter 1. Innovation-What is It? How Do you Do It? Who Does It? Chapter 2. The Creative and Innovative Story Chapter 3. Setting the Stage Chapter 4. Overview of the 76 Most Used Innovation Tools, Methods, and Techniques Chapter 5. Organizational and Operational Tools, Methods, and Techniques Chapter 6. Evolutionary and Improvement Tools, Methods, and Techniques Chapter 7. Creative Tools, Methods, and Techniques That Every Innovator Must Know Chapter 8. Now the Honeymoon Is Over Appendix A-Glossary Appendix B-Innovation Maturity Online SurveyAppendix C-ISO 56002 International ISO Standard SummaryIndex