Langbeschreibung
While the dynamics of market attachments have been extensively analyzed, the implied other to this - market detachments - have not. This book addresses this imbalance and investigates economies of detachment or the processes whereby various elements or relations in markets are removed or severed.
Inhaltsverzeichnis
Introduction - Letting go: economies of detachment 1. Allowing for detachment processes in market innovation. The case of short food supply chains 2. Market research as ascetic detachment: product testing in a German market test town 3. Fashionable detachments: wardrobes, bodies and the desire to let go 4. Minimalism and lightweight backpacking in France: a material culture of detachment 5. Detachment as a privilege: industry participation at TV programming and distribution marketplaces 6. Can energy savings certificates help in boiler scrappage programs? Exploring the market agencing of a detachment policy 7. Detaching from plastic packaging: reconfiguring material responsibilities