Langbeschreibung
This book provides an understanding of 'opportunity recognition' as a catalyst and crux of the entrepreneurial process. Grounded in research, it introduces the key concepts at the heart of entrepreneurship theory and practice and demonstrates how entrepreneurship differs from management in language, priorities and practice.
Inhaltsverzeichnis
1. The Rise, Fall and Return of the Entrepreneur 2. The Environment: The Home of Resources, Uncertainty and Opportunities 3. The Person(s) and the Network 4. The Opportunity: The Key Crux of Entrepreneurship 5. The Process: What to do Next? 6. The Business Model: How it all Fits Together 7. The Business Model's Financial ABC's