Langbeschreibung
Featuring, among much more, new case studies and assignments, an updated series of key questions and expanded sections on mass media and media skills, this new edition of the best-selling text has been fully revised and updated to take into account new developments in communication and media studies, and provides an introduction to bot
Inhaltsverzeichnis
Part 1: What is Communication? 1. How do we Experience Communication? 2. Why do we Communicate? 3. What Happens when we Communicate? Part 2: Interpersonal Communication 1. Means of Contact 2. Dealing with Others 3. Perception - Of Ourselves and Others 4. Barriers to Communication 5. Interpersonal Skills Part 3: Communication in Groups 1. What is a Group? 2. Why do People Join Groups? 3. Features of Groups 4. Communicating in Groups Part 4: Communication in Organizations 1. How do Organizations Operate? 2. Applications: Case Studies and Activities Part 5: Mass Communication 1. A Mass-Communication Society 2. Interpreting the Media, Including Institutions, Audiences, Genres, Representations 3. The Media: Particular Examples - Advertising, News and Technologies Part 6: Communication and Media Skills 1. Getting Started - General Principles for Approaching Practical Work 2. Interpersonal Skills - Listening, Assertiveness, Interviews, Presentations 3. Writing Skills - Questionnaires, Radio Scripts 4. Design Skills (Print) 5. Storyboarding 6. Taking Photographs 7. Audio-Visual Production - Audio, Exhibitions, Film-Making 8. Into the Net 9. Designing a Web Site