Words that Change Minds: Mastering the Language of Influence

Shelle is the international expert on influencing and persuasion, and is known world-wide for her bestselling book "Words that Change Minds: Mastering the Language of Influence." It is used as a text book in several university business programs in the U.S. and the U.K., as well as at Coach University. It's now available in English, French, German, Italian, Spanish, Japanese, Danish and Romanian.Shelle is an expert in below-conscious communication processes: what drives people to do (or not do) things, outside of their awareness. People and organizations seek her out because of her solutions to marketing, sales, negotiation and team management challenges using NLP and the LAB Profile™, a psycho-linguistic tool for uncovering how people get motivated, how they think and make decisions.She delivers keynote presentations, learning programs and consults on solving difficult communication problems to organizations in North America, Europe and Asia. Shelle lived in Europe for many years and has been described as the "Bridge-Builder between cultures". Consultants from around the world attend her annual LAB Profile™ Consultant/Trainer Certification Program.Her latest book, The Customer is Bothering Me is also making waves in North America, Europe and Asia. Her popular short video podcasts, Shelle's Top Tips are now on ITunes, YouTube and at ShellesTopTips.comThe media use Shelle's expertise as a commentator to help the public understand the persuasion strategies of politicians and political parties during election campaigns.She works in English, French and Spanish, and is currently doing her best to learn German.