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Information Rules: A Strategic Guide to the Network Economy
Langbeschreibung
As one of the first books to distill the economics of information and networks into practical business strategies, this is a guide to the winning moves that can help business leaders--from writers, lawyers and finance professional to executives in the entertainment, publishing and hardware and software industries-- navigate successfully through the information economy.
Inhaltsverzeichnis
1 The Information Economy2 Pricing Information3 Versioning Information4 Rights Management5 Recognizing Lock-In6 Managing Lock-In7 Networks and Positive Feedback8 Cooperation and Compatibility9 Waging a Standards War10 Information Policy
Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.
ISBN-13:
9780875848631
Veröffentl:
1998
Erscheinungsdatum:
01.11.1998
Seiten:
368
Autor:
Carl Shapiro
Gewicht:
699 g
Format:
243x166x31 mm
Sprache:
Englisch
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