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The Content Machine
Towards a Theory of Publishing from the Printing Press to the Digital Network
Langbeschreibung
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
Inhaltsverzeichnis
Acknowledgements; Introduction: Useful Middlemen; Chapter 1: The Problem of Publishing; Chapter 2: The Digital Context and Challenge; Chapter 3: How Content Works; Chapter 4: The System of Publishing; Chapter 5: Models; Chapter 6: Addressing Problems, Meeting Challenges; Conclusion: Inside the Content Machine; Bibliography; Index
Michael Bhaskar
ISBN-13:
9780857281227
Veröffentl:
2013
Seiten:
200
Autor:
Michael Bhaskar
Serie:
Anthem Studies in Book History, Publishing and Print Culture Anthem Scholarship in the Digital Age Anthem Global Media and Communication Studies Anthem Publishing Studies
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
16,49 €*
Lieferzeit: Sofort lieferbar
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