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The Behavioral Advantage
What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
Langbeschreibung
Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation" -- going beyond superior products and dependable service to connect with customers at every touchpoint.
TERRY R. BACON (Durango, CO) is the founder of Lore International Institute, a widely respected executive-development firm recently acquired by Korn/Ferry International. He is now the scholar in residence in that firm and is the author of many books including Powerful Proposals (978-0-8144-7232-3), What People Want, and The Elements of Power (978-0-8144-1511-5).
ISBN-13:
9780814413135
Veröffentl:
2004
Seiten:
320
Autor:
Terry Bacon
Serie:
AMACOM
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
12,99 €*
Lieferzeit: Sofort lieferbar
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