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Competitive Strategy
Techniques for Analyzing Industries and Competitors
Langbeschreibung
First time in paperback for this classic of business theory.
Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.
ISBN-13:
9780743260886
Veröffentl:
2004
Erscheinungsdatum:
01.01.2004
Seiten:
396
Autor:
Michael E. Porter
Gewicht:
427 g
Format:
233x156x31 mm
Sprache:
Englisch