Langbeschreibung
When you get your hands on this book you'll discover: - The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates.- Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit.- The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers. - How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business.- The single biggest misunderstanding subscription companies believe that kills membership growth.