The Science of Influence

New secrets to getting what you want every timeThe Science of Influence shows readers how to get anyone to say"yes" in eight minutes or less. Synthesizing the latest research inthe field of influence with real-world tested experiences, itpresents simple secrets that help readers turn a "no" into a "yes."Every secret in this book has been rigorously tested, validated,and found reliable academically and in the real world.Readers learn dozens of all-new techniques and strategies forinfluencing others including how to reduce resistance to rubble;send unconscious nonverbal messages that are consciouslyundetectable; make people feel instantly comfortable in yourpresence; decode body language; build credibility; and bepersistent without being a pain.The Science of Influence turns the enigmatic art of influence andpersuasion into a science anyone can master.Kevin Hogan, PsyD (Eagan, MN), is a dynamic motivational speakerand expert on unconscious influence and body language for the BBC,the New York Post, and such popular magazines as Cosmopolitan andPlayboy. He teaches Persuasion and Influence at the University ofSt. Thomas Management Center. He is the author of 12 booksincluding bestsellers such as Irresistible Attraction: Secrets ofPersonal Magnetism and The Psychology of Persuasion.

About the Author.Preface.1. Influencing Others to Change.2. The First Four Seconds.3. The Delta Model of Influence.4. Credibility: The Pivot Point of Persuasion.5. The New Principles of Influence.6. Introduction to Omega Strategies.7. Framing Principles, Persuasion Techniques, and InfluentialStrategies.8. Applying the Laws of Influence.9. The Influential Secret of Oscillation.10. Mind Reading: How to Know What They Are Thinking.11. I'll Think About It.12. How Their Brain Buys . . .You!Bibliography.Index.Need a Speaker?