Nonprofit Sustainability

Praise for NONPROFIT SUSTAINABILITY"This is much more than a financial how-to book. It's anonprofit's guide to empowerment. It demystifies mission impact andfinancial viability using The Matrix Map to provide strategicoptions for any organization. A must-read for every nonprofit CEO,CFO, and board member."--Julia A. McClendon, chief executive officer, YWCAElgin, Illinois"This book should stay within easy reaching distance and end upcompletely dog-eared because it walks the reader through apractical but sometimes revelatory process of choosing the rightmix of programs for mission impact and financial sustainability.Its use is a practice in which every nonprofit should engage itsboard once a year."--Ruth McCambridge, editor in chief, The NonprofitQuarterly"Up until a few years ago, funding and managing a nonprofit wasa bit like undertaking an ocean voyage. Now, it's akin towindsurfing--you must be nimble, prepared to maximize even theslightest breeze, and open to modifying your course at a moment'snotice. Innovative executive directors or bold board members whowant their organization to be able to ride the big waves of the newAmerican economy must read this book."--Robert L. E. Egger, president, DC CentralKitchen/Campus Kitchens Project/V3 Campaign"Most nonprofits struggle to find a long-term sustainablebusiness model that will enable them to deliver impact on theirmission. Thanks to Jeanne Bell, Jan Masaoka, and Steve Zimmermanhelp is now in sight. This book offers practical, concrete stepsyou can take to develop your own unique path to sustainabilitywithout compromising your mission."--Heather McLeod Grant, consultant, Monitor Institute,and author, Forces for Good: The Six Practices of High-ImpactNonprofits"At last! An urgently needed framework to prepare leaders tomeet head-on the persistent twin challenges of impact andsustainability. This is a practical tool based on good businessprinciples that can bring boards and staff members together to leadtheir organizations to sustainable futures."--Nora Silver, adjunct professor and director, Centerfor Nonprofit and Public Leadership, Haas School of Business,University of California, Berkeley"Together, Jeanne Bell, Jan Masaoka, and Steve Zimmerman equalwisdom, experience, and know-how on sustainability and lots ofother things. Buy, read, and learn from this terrific book!"--Clara Miller, president and CEO, Nonprofit FinanceFund"Wisdom, experience, and know-how. Buy, read, and learn fromthis terrific book!"--Clara Miller, president and CEO, Nonprofit FinanceFund

Tables, Figures, and Exhibits.The Authors.Part One Introduction to Key Concepts.1 Who Will Find This Book Useful, and How?2 Two Aspects of Sustainability.Part Two Mapping Your Business Model: The Matrix Map.3 Identifying Core Activities: Business Lines.4 Determining Profi tability.5 Determining Relative Impact.6 Mapping the Matrix.Part Three Making Choices to Adjust the BusinessModel.7 The Strategic Imperatives.8 Toward the New Business Model.9 The Morphing Map.Part Four The Business Logic of Nonprofit IncomeTypes.10 A Look at the Business Logic of Types of Donations.11 Earned-Income Business Lines.Part Five Ongoing Decision Making and Leadership.12 The Matrix Map and Strategic Planning.13 Decision Making and Leadership.Concluding Words.Additional Resources.Acknowledgments.Index.