The Science of Influence

Get customers, clients, and co-workers to say "yes!" in 8minutes or lessThis revised second edition by a leading expert of influencecontinues to teach a proven system of persuasion. Synthesizing thelatest research in the field of influence with real-world testedexperiences, it presents simple secrets that help readers turn a"no" into a "yes." Every secret in this book has been rigorouslytested, validated, and found reliable.* Learn dozens of all-new techniques and strategies forinfluencing others including how to reduce resistance torubble* Make people feel instantly comfortable in your presence* Decode body language, build credibility, and be persistentwithout being a pain* Expert author Kevin Hogan turns the enigmatic art of influenceand persuasion into a science anyone can masterThe amazing secret of The Science of Influence is itssimplicity. After you read this book you will immediatelyunderstand why people say "no" to you and learn how to turn that"no" into a "yes" from that moment on.