The Hidden Art of Interviewing People

Neil McPhee is a long-time qualitative researcher, who beganhis career in 1972. Having been told by his boss, in his firstweek's employment in research, to go and help out with someinterviewing (of retired people, applying for old-age busconcession passes), he discovered his probable incompatibility withstructure by omitting to fill out any questionnaires at all.Some 25 years ago, Neil was introduced to new thinking at apresentation on Nonverbal Communication and Body Language. Hebecame sold on the possible applications and the subject ingeneral. Soon after that, Neil discovered NLP.There was little turning back after that. You cannot unlearnsomething so potent and pretend that none of it existed. Sincethen, Neil has variously bought, run and sold his own full-serviceagency and worked as Qualitative Research Director for anAmerican-owned agency. He now offers his services as aQualitative/Ethnography Practitioner and Consultant, both in the UKand internationally.Neil trained in NLP/Hypnotherapy with Roger Terry.Roger Terry is a scientist with over 25 years'experience in running and building successful businesses. Ten yearsago, he founded Evolution Training with his partner Emily, and henow works with businesses and individuals, guiding them to evolveto their full potential. Previously, his career was within theutility sector, where he was responsible for new business creationand innovative business development.An international NLP Master Trainer, hypnosis instructor and experton human value systems, Roger leads seminars and consults withcompanies on executive teams in the UK, USA, Europe and the MiddleEast. His expertise in cultural change has helped businessesrevitalise their organisations and people, bringing their culturesin line with the business strategy required to produce profit andgrowth.With a talent for using Neuro-Linguistic Programming and personaldevelopment techniques, Roger has a pragmatic and practical style.His enthusiastic and forthright approach to coaching, with afocused Neuro-Linguistic Programming methodology, provides a uniqueintervention approach that allows a client to achieve the maximummovement in their chosen direction for minimum effort.