Marketing Kit for Dummies

The forms, letters, and other tools included in Marketing KitFor Dummies, 3rd Edition enable readers to start a successfulmarketing program from the beginning. The expert tips andinformation presented in the book take some of the mystery out ofmarketing and explain, step-by-step, how to implement and execute asuccessful marketing strategy.Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.

Introduction.Part I: Tools for Designing Great Marketing Programs.Chapter 1: Boosting Your Business with Great Marketing.Chapter 2: Crafting a Breakthrough Marketing Plan.Chapter 3: Cutting Costs and Boosting Impact.Part II: Advertising Management and Design.Chapter 4: Planning and Budgeting Ad Campaigns.Chapter 5: Shortcuts to Great Ads.Part III: Power Alternatives to Advertising.Chapter 6: Branding with Business Cards, Letterhead, andMore.Chapter 7: Creating Eye-Catching Brochures, Catalogs, and SpecSheets.Chapter 8: Planning Coupons and Other Sales Promotions.Chapter 9: Spreading the Word with Newsletters.Chapter 10: Taking Advantage of Publicity.Part IV: Honing Your Marketing Skills.Chapter 11: The Customer Research Workshop.Chapter 12: The Creativity Workshop.Chapter 13: Writing Well for Marketing and Sales.Part V: Sales and Service Success.Chapter 14: Mastering the Sales Process.Chapter 15: Closing the Sale.Chapter 16: The Sales Success Workshop.Part VI: The Part of Tens.Chapter 17: Ten Great Marketing Strategies.Chapter 18: Ten Ways to Make Marketing Pay.Chapter 19: Ten Ways to Market on the Web.Appendix: About the CD.Index.