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Email Marketing
An Hour a Day
Langbeschreibung
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
Jeanniey Mullen is the Executive Vice President and ChiefMarketing Officer for Zinio and VIVmag and is also the founder andChairperson of the Email Experience Council. She is an expert inthe email and online marketing world and has more than two decadesof experience helping B2B and B2C clients such as IBM, Yahoo!, andAmerican Express harness the power of a digital dialog to driverevenue, improve brand impact, and enhance customer relationships.David L. Daniels is a multichannel marketing consultantwho has been the leading analyst voice shaping the email marketingindustry. David currently serves as Vice President and principalanalyst with Forrester Research. Prior to his role as an industryanalyst, David held senior level positions at Apple, UrbanOutfitters/Anthropologie, MicroWarehouse, Genesis Direct/ProTeam,and CDA Computer Sales.
ISBN-13:
9780470451458
Veröffentl:
2008
Seiten:
320
Autor:
Jeanniey Mullen
eBook Typ:
PDF
eBook Format:
Reflowable
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
23,99 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.